The next round of the Email List Building Mastermind starts the week of June 15.

Access a free training + get on the wait list here.

algorithm got you down?

I hear it from folks across the gram, sometimes IG is down right frustrating.

I’ve also experienced the highs and lows of the Instagram train. It took me three years to gain 1000 followers. Then I got super intentional and gained 1000-2000 followers a month for a couple of years. My following grew, and so did my income. I thought I had it all figured out. The world was mine to conquer! But then in 2018, the famous algorithm shifted and growth dramatically slowed.

Luckily, I knew a secret that many smart folks seem to be missing.

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Truth Bomb

If you are relying solely on Instagram to grow your business, you are making a big mistake. Imagine this: you spend hours each day curating beautiful photos, writing the perfect captions, doing giveaways and engaging. You are starting to grow your audience. Business is increasing. Your client base is growing. OMG you are making more money than ever before! Then, good ole’ Instagram decides to change the algorithm. All of the sudden, your ideal clients are not seeing your posts anymore.

Your income drops and all that hard work is wasted.


what happens when you put all your eggs in the IG basket?

Trust me on this one, you have spent too much time growing your business to let it fall apart because you were only relying on one marketing tool that you don’t even have control over.

I’m going to flat out say it…

If you are not converting your fans to your email list, you are taking a huge risk on your business.


The Struggle is Real

There’s so much to do. You are just one person. You'd rather spend your time creating products or helping your clients. You’d love to outsource this, but you are the CEO of your biz and know it’s something you need to understand. You know you need to gain visibility and CONVERT those followers to your email list, but HOW?

You struggle with…

  • The techy part of building an email list, like exactly HOW to do it.

  • Creating the opt-in.

  • You have an opt- in but no one is signing up to your list, what to do now?

  • You set up an email list, but haven’t written in months. When it comes to writing your newsletter, you are stumped.

  • You don’t have a social media following to begin with, how in the world do you grow your list with little to no followers?


Help is on the way

Hi, I’m Desha. I’m a multi-passionate entrepreneur who LOVES travel, decor and talking BUSINESS. I’ve written a couple of books, worked with hundreds of women, and cracked the code on making that elusive six figure business doing work I love. You should know there’s nothing I fear more than a 9-5 lifeSTYLE so you better believe that I’m ready and willing to do what it takes to maintain the FREEDOM of working virtually, from any corner of the earth.

They say you teach what you need to learn.

I’m no rookie when it comes to growing an email list, but I know I can do better.

That’s why I’m opening the doors to a brand new mastermind.

It’s a way for me to teach ALL I know about how I’ve built my email list and how you can too.

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Who is this for ?







How it works

This is a three month mastermind with six sessions. We will meet over Zoom every two weeks over three months starting in April 2019. You will be given access to the training course which contains six online modules. Within each module there will be a video lesson and a challenge. Each challenge is designed to help you actually take action towards growing your email list.

During our video meetings, I’ll go over the challenge, answer your q’s, and give you a chance to report on your progress. There will be a discussion thread in our community forum so that we can support each other with the important task of email list building.


What is a Mastermind?

A mastermind is simply a group of people who are all working on the same thing. In this mastermind we will be super focused on one thing and one thing only: GROWING YOUR EMAIL LIST.


Let’s break it down

Pre Course Work: Learn the techy part of setting up an email list

Challenge: Set up your email list

Module 1: Learn how to create a targeted list of ideal customers

Challenge: Pinpoint & describe who your audience is and what value you can offer them

Module 2: Step-by-step instructions on exactly how to create a beautiful opt-in

Challenge: Create an irresistible opt-in to attract your ideal customer

Module 3: Create viral giveaways that convert. (This strategy gained me 1,000 new subscribers in just 7 days)

Challenge: Launch your viral giveaway

Module 4: Learn automation and sequencing that leads to sales

Challenge: Create a 5 day challenge followed by an irresistible offer

Module 5: Step-by-step guide to exactly how to your share your opt- in on Instagram, Facebook and Pinterest + how to grow your email list if you don't have a big social media following

Challenge: Go share big time and report your results

Module 6: Get in front of other people’s audiences through blogs/ podcasts

Challenge: Pitch to five blogs or podcasts

Bonus 1: Learn how to batch content and engage + make the sale without being annoying or pushy

Challenge: Outline six months of content with your new batching system

Bonus 2: Utilize JV Partnerships to grow your email list


My Promise

Email list building might not sound very fun. It’s kind of not.

Until you see your list grow, then it gets REAL FUN. I am going to teach you everything I know.

I promise to:

Teach you everything that has worked for me.

Warn you about what hasn’t worked so well.

Simplify what could be a complicated process.

Give you step-by-step trainings in bite size chunks.

Help you take action with each new learning.

Keep the groups small (no more than 10) so you get the attention you need.



Have you heard the phrase, the money is in the list? It’s a well-known fact that your email list is your number one marketing tool. Basically, if you aren’t growing your email list, you are throwing money away. By learning how to grow your email list, you are maximizing your business opportunity. It would cost you valuable time and thousands of dollars to try to do this on your own.

By joining this mastermind you get:

  • 6 weeks of digital training workshops

  • 6 live mastermind sessions

  • 6 challenges to help you focus and prioritize email list building

  • Learn the techy part of building a landing page

  • Learn step-by-step how to set up and manage your email list

  • Be supported by a community of like-minded business owners

  • Learn how to engage with your ideal audience to capture the sale

Price: Choose the payment plan at $1200 (3 payments of $400) or pay in full at $1000 and save $200.



  • How long is the mastermind?

    We will meet every 2 weeks via Zoom (video conferencing) for 3 months for a total of 6 sessions.

  • What if I miss a live session because I’m out of town?

    All the live sessions will be recorded, so if you miss a session you can always go back and listen to the recording.

  • How many ladies will be in the mastermind?

    There will be between 5-10 lady bosses in your mastermind.

  • I’m a beginner, will you show me exactly how to get started?

    Yes, this program is great if you are a total beginner. There will be short videos explaining exactly how to get started.

  • I’m NOT a total beginner, will this mastermind help me?

    Full disclosure: At the time of writing this (May 2019), I have nearly 3800 people on my list. If you have less, I can teach you something! Even if you have more, I can help. These strategies work for no matter how many you have on your list.

  • How much?

    Choose the payment plan at $1200 (3 payments of $400) or pay in full at $1000 and save $200.


Are you as excited as I am?

Let’s do this!!!


Enroll Here

Choose the payment plan at $1200 (3 payments of $400) or pay in full at $1000 and save $200.