Thrive is now closed. Check back in Fall 2019 for round 2!
THRIVE is a A six-week interview series designed to help develop your brand and grow your biz!
Co-hosted by Desha Peacock of Sweet Spot Style and artist-designer Molly Hatch.
In today's complex marketplace, creatives have many jobs. In addition to honing our skills as makers and designers we have to learn to be our own marketers, sales-people, web-designers, social media masters and so much more. THRIVE is an affordable six-week series of interviews with successful artists, agents, book editors, and others who have mastered the art of making money doing the creative work they love.
This series is designed to help you develop your brand, build the skills you need to expand your creative business, learn the best tricks of the trade from industry experts and think beyond traditional methods of reaching your market.
This six-week series covers a wide range of topics to help you develop an audience and define your brand. Topics include:
Monetizing Your Audience
Defining Your Brand on Social Media
Selling Online + Branding Your Website
Art that Sells: Licensing 101
Landing Your First Book Deal
Collaborating with Brand Partners
Is this series for you?
Do you feel ready to scale your business but aren’t sure what steps to take?
Do you have a great product or service but need help with branding yourself/your business?
Are you interested in licensing but don’t know where to start?
Have you ever wanted to collaborate with a big company like Anthropologie? Publish a book? Sell more of your work?
Have you ever wished you could just sit down with an expert in your industry and learn from someone who has cracked the code?
If you answered yes to any of these questions, you are in the right place. Join us for THRIVE
How it works
On Tuesday of each week we will send you a link to a video interview with a new guest covering a specific topic. You can stream the video interview or download it as an MP3 to listen to as audio only. Each week has a themed conversation around a topic that will help you think through and navigate ways to market your brand, sell your service or product, find new audiences through social media, learn how to collaborate with larger companies and get yourself published. Each Thursday Molly and Desha will post a video discussion unpacking and discussing what that week’s interview covered.
As a member of the series, you will be encouraged to discuss the videos and the topics that they cover each week with the group of participants in the series online.You will be able to connect with other members of the series and have a community discussion about the topics that come up for you each week. Desha and Molly will be monitoring the group discussions and chime in too! Some of the most exciting learning happens in these discussion threads!
By the end of the six weeks, you will have learned the importance of branding, how to clarify your brand identity, and ways to scale your creative business by expanding your marketplace.
Your co-hosts Molly Hatch (left) and Desha Peacock (right)
Registration Cost After January 8th, 2019 (series start date): $169
January 8th: Course begins!
February 12th: Last week of the Course
March 26th: Course access closes
Week 1: Monetizing Your Audience
VIDEO: Desha talks to lifestyle blogger + social media guru Joanna Hawley of Jojotastic about growing and monetizing your following
Learn about this week's guest Joanna Hawley of Jojotastic
BONUS: Top Ten Ways to Grow + Monetize your Audience
Week 2: Defining Your Brand on Social Media
VIDEO: Desha talks to Amira Rahim about Defining Your Brand on Social Media
Learn about this week's guest artist Amira Rahim
BONUS: Ten Tips to Grow Your Following on Instagram
BONUS: Top Ten Ways to Define Your Brand on Social Media
Week 3: Selling Online + Branding Your Website
VIDEO: Molly Talks with Shopify Expert Arianne Fouls of Aeolidia about Branding Your Website
Learn about this week's guest Shopify Expert Arianna Foulks of Aeolidia
BONUS: Selling Online + Branding Your Website Worksheet
BONUS: Top Ten Ways to Grow Your Newsletter
Week 4: Art that Sells: Licensing 101
VIDEO: Molly talks with Licensing Agent Susan McCabe of Lilla Rogers
Learn about this week's guest agent Susan McCabe of Lilla Rogers
BONUS: Top Ten Ways to License Your Art
Week 5: Landing Your First Book Deal
VIDEO: Desha talks with Kate Woodrow, Founder of Present Perfect Dept. about how to Land Your First Book Deal
Learn about this week's guest editor and agent Kate Woodrow of Present Perfect Dept.
BONUS: Top Ten Ways to Land Your First Book Deal
BONUS: Top Ten Ways to Publish A Children's Book with Illustrator Sarah Jane
Week 6: Collaborating with Brand Partners
VIDEO: Week 6 Collaborating with Brand Partners
VIDEO: Molly talks with artist designer Jennifer Orkin Lewis aka August Wren
Learn about this week's guest artist designer Jennifer Orkin Lewis aka August Wren
BONUS: Top Ten Ways to Become a Partner with Dream Companies
BONUS VIDEO: Molly talks with Julie Gwin head of Artist Collaborations at Anthropologie
BONUS: What Companies are looking for in a Brand Partner
About our guests
Joanna Hawley is a Seattle-based blogger, stylist, digital influencer, wiener dog lover, and tiny-home hype girl.
With a degree in Industrial Design and experience as a product designer and trend scout for companies like Nordstrom and Anthropologie, Joanna has always had an eye for beautiful things.
Joanna has mastered the art pinning with over 4 MILLION Pinterest followers. We can’t wait to get the scoop on how she grew that following and how she monetizes it.
Along with regular styling gigs, Joanna runs jojotastic.com to show off her appreciation for all things DIY, entertaining, interior design, style, and food—in a modern yet casual type of way.
Amira D. Rahim is a contemporary abstract expressionist painter whose work has been procured by collectors around the world, and most notably, by the Royal Family of Abu Dhabi.
Rahim has been featured in EbonyMagazine, The Huffington Post, Design Mom, The National, Minted and Time Out Abu Dhabi.
In addition to painting, Rahim runs an online community - Passion Color Joy - where she guides new and seasoned artists branding and establishing their art business online.
For more information on Amira Rahim please visit: https://www.amirarahim.com
ARIANNE FOULKS of AEOLIDIA
Arianne is the head storyteller, idea hatcher, and yaysayer at Aeolidia. Arianne started making websites for friends in 1997, and never lost interest in building online homes for fascinating people.
Having a team of experts with their thinking caps on for your business is a feeling like no other.
Aeolidia can help transform your website into a powerful tool to help you sell online.
To find out more about Aeolidia please visit: https://aeolidia.com/about/
Jennifer loves art and people! It makes sense that she went into this business.
Jennifer Nelson Artists, Inc. represents ten terrifically talented artists who produce stunning illustrations for commercial use.
Serving the surface design, publishing and home decor industries, they have a large inventory of existing artwork for licensing or buyout.
Their artists happily take on commissions, creating work custom-made to suit projects. Learn more and see the work of artists Jennifer Nelson represents at: http://www.jennifer-nelson-artists.com
SUSAN MCCABE Of LILLA ROGERS
It was while working at Inc. magazine where Susan fell in love with illustration. Inc. was buying a lot of terrific illustration at the time, and it was while there that Susan first commissioned work from top international illustrators, including several Lilla Rogers Studio artists. Susan then freelanced as art director for Body & Soul magazine and went on to work at Harvard Business Review as an Associate Art Director.
Susan met Lilla Rogers in person in 2005, and she offered Susan the opportunity of a lifetime—representing talented artists! Growing the studio with Lilla and helping artists earn a living continues to be satisfying and rewarding. Not to mention a hellava lot of fun!
Learn more about Susan and other agents at Lilla Rogers: https://lillarogers.com/about/meet-us/
Learn more about Lilla Rogers Agency and see the artists they represent: https://lillarogers.com
KATE WOODROW, FOUNDER OF PRESENT PERFECT DEPT.
Kate started Present Perfect in 2015 with the goal of advocating for artists in publishing, and has become an industry leader in selling nonfiction. She's always looking for visually arresting books that connect readers to their passions, especially: art + design, lifestyle, personal growth, self-care, work, social activism, nature, popular culture, and anything with an instructive or practical bent.
Before becoming an agent, she was an editor at Chronicle Books, where her publishing experience spanned 10 years, during which time she worked on hundreds of books and gift products. Bringing that many projects from brainstorm to bookshelf gave her a keen sense of what makes a book commercially successful and how to be a professional collaborator.
She has an open mind that appreciates wildly creative ideas, plus a realistic sense of what will fly in the marketplace. She also copyedited the lifestyle magazine Anthology for its 21-issue run and is passionate about art and design.
Learn more about PRESENT PERFECT DEPT. here: http://presentperfectdept.com
JENNIFER ORKIN LEWIS/ AUGUST WREN
Jennifer is an artist, illustrator and author who works in a lovely attic studio perched atop a very colorful house right outside of New York City. She has been obsessed with painting from an early age, and was always making art and creating something new. She is known for her daily sketchbook paintings which she has been doing for over 4 years. Every day, weekends and vacations included, she paints for up to 30 minutes for personal satisfaction, the things that inspire and surround her. It has become a visual diary of the moments that pass by, sometimes unnoticed. It may be high flying bird, a field of weeds, a broken teacup or details in a large crowd of people, to the little things she does that take up a day such as gardening, a bike ride or a visit to a museum. Her paintings are primarily gouache and watercolor but also include ink, pencil and the occasional marker. Besides the sketchbook, she has worked with clients such as Anthropologie, Abrams Books, Chronicle Books, Design House Greetings, Flow Magazine, Kate Spade, Seal Press, TeNeues and many more.
Her first book was published last year with Abrams books. It is a creative guided journal that helps encourage people to find a bit of daily inspiration and develop a daily drawing habit. She has two more books on the way.
She also teaches painting classes on Creativebug as well as workshops and retreats.
Jennifer spent many years after graduating from RISD as a textile stylist designing prints for children's clothing and lingerie.
Learn more at: https://augustwren.com
Contact us at firstname.lastname@example.org