algorithm got you down?
I hear it from folks across the gram, sometimes IG is down right frustrating.
I’ve also experienced the highs and lows of the Instagram train. It took me three years to gain 1000 followers. Then I got super intentional and gained 1000-2000 followers a month for a couple of years. My following grew, and so did my income. I thought I had it all figured out. The world was mine to conquer! But then in 2018, the famous algorithm shifted and growth dramatically slowed.
Luckily, I knew a secret that many smart folks seem to be missing.
Truth Bomb
If you are relying solely on Instagram to grow your business, you are making a big mistake. Imagine this: you spend hours each day curating beautiful photos, writing the perfect captions, doing giveaways and engaging. You are starting to grow your audience. Business is increasing. Your client base is growing. OMG you are making more money than ever before! Then, good ole’ Instagram decides to change the algorithm. All of the sudden, your ideal clients are not seeing your posts anymore.
Your income drops and all that hard work is wasted.
what happens when you put all your eggs in the IG basket?
Trust me on this one, you have spent too much time growing your business to let it fall apart because you were only relying on one marketing tool that you don’t even have control over.
I’m going to flat out say it…
If you are not converting your fans to your email list, you are taking a huge risk on your business.
The Struggle is Real
There’s so much to do. You are just one person. You'd rather spend your time creating products or helping your clients. You’d love to outsource this, but you are the CEO of your biz and know it’s something you need to understand. You know you need to gain visibility and CONVERT those followers to your email list, but HOW?
You struggle with…
The techy part of building an email list, like exactly HOW to do it.
Creating the opt-in.
You have an opt- in but no one is signing up to your list, what to do now?
You set up an email list, but haven’t written in months. When it comes to writing your newsletter, you are stumped.
You don’t have a social media following to begin with, how in the world do you grow your list with little to no followers?
Help is on the way
Hi, I’m Desha. I’m a multi-passionate entrepreneur who LOVES travel, decor and talking BUSINESS. I’ve written a couple of books, worked with hundreds of women, and cracked the code on making that elusive six figure business doing work I love. You should know there’s nothing I fear more than a 9-5 lifeSTYLE so you better believe that I’m ready and willing to do what it takes to maintain the FREEDOM of working virtually, from any corner of the earth.
They say you teach what you need to learn.
I’m no rookie when it comes to growing an email list, but I know I can do better.
That’s why I’d like to invite you to my EMAIL LIST BUILDING COURSE.
It’s a way for me to teach ALL I know about how I’ve built my email list and how you can too.
Who is this for ?
CREATIVE ENTREPRENEURS IN ART + DESIGN
ARTISTS
INTERIOR DESIGNERS
INTERIOR STYLISTS
LIFESTYLE BLOGGERS
COACHES
HEALTH/WELLNESS EXPERTS
How it works
Once you register you will be given instant access to the training course which contains six online modules. Within each module there will be a video lesson and a challenge. Each challenge is designed to help you actually take action towards growing your email list.
There’s a small but mighty secret community where you can ask questions and report on your progress. This community forum is a place where we can support each other with the important task of email list building.
Did you know?
Research shows that only 1.6% of your followers on IG actually see your posts, on average.
Yet, an average open rate on email is 20%
Let’s break it down
Pre Course Work: Learn the techy part of setting up an email list
Challenge: Set up your email list
Module 1: Learn how to create a targeted list of ideal customers
Challenge: Pinpoint & describe who your audience is and what value you can offer them
Module 2: Step-by-step instructions on exactly how to create a beautiful opt-in
Challenge: Create an irresistible opt-in to attract your ideal customer
Module 3: Create viral giveaways that convert. (This strategy gained me 1,000 new subscribers in just 7 days)
Challenge: Launch your viral giveaway
Module 4: Learn automation and sequencing that leads to sales
Challenge: Create a 5-day challenge followed by an irresistible offer
Module 5: Step-by-step guide to exactly how to your share your opt- in on Instagram, Facebook and Pinterest + how to grow your email list if you don't have a big social media following
Challenge: Go share big time and report your results
Module 6: Get in front of other people’s audiences through blogs/ podcasts
Challenge: Pitch to five blogs or podcasts
Bonuses!
Bonus 1: Learn how to batch content and engage + make the sale without being annoying or pushy.
Bonus 2: Utilize JV Partnerships to grow your email list.
Bonus 3: Mia Moran shares the behind the scenes of her digital summit, which resulted in 700 new subscribers.
DESHA IS MY SECRET WEAPON
Desha is motivating, kickass, no nonsense get 'er done attitude while being full of heart and soul. She has the knowledge to help you grow your email list and all the behind the scenes TECH SECRETS that were mysterious to me before! My list grew by leaps and bounds. In fact, I EXCEEDED MY GOAL! By the end of class she felt like my SECRET WEAPON and BIZ BESTIE!
Mati Rose, Artist / Author / Retreat Leader
I QUADRUPLED MY EMAIL LIST!
I knew a fair amount about list building before joining Desha, but I needed STRATEGY, DEADLINES and a swift KICK IN THE BUTT! I got it! I've already QUADRUPLED MY EMAIL LIST.
Lisa DiAntonio, Green Park Studios
LIKE NOTHING ELSE OUT THERE!
This really HELPED ME EFFICIENTLY BUILD MY EMAIL LIST. I learned from an expert and then was encouraged to APPLY THAT KNOWLEDGE so I could get the results I wanted.
Verena Fay, Artist and Sacred Biz Mentor
My Promise
Email list building might not sound very fun. It’s kind of not.
Until you see your list grow, then it gets REAL FUN. I am going to teach you everything I know.
I promise to:
Teach you everything that has worked for me.
Warn you about what hasn’t worked so well.
Simplify what could be a complicated process.
Give you step-by-step trainings in bite size chunks.
Help you take action with each new learning
I WAS READY TO GO PRO.
I knew the basics of growing an email list before, but I really wanted to learn strategies that would ACTIVELY grow my list. In the first three months of implementing Desha’s strategies, I MORE THAN DOUBLED MY LIST. I’m excited to have a ROBUST email marketing plan that I can duplicate. This program is NEXT LEVEL.
Jessica Hitchcock, Artist
I MADE $1145 WITH MY FIRST EMAIL
I started my list with zero as I was building my candle business. I was so excited to send my first sales email. Even with a list of just 103 people, I earned $1145 from just that one email! I’m also really excited t have a high open rate of 54% and a 20% click rate. Learning so much!
Porsha Chalmers, Massage Therapist + Artisan
Investment
Have you heard the phrase, the money is in the list? I like to say the relationship is in the list. Build the relationship with your ideal client and your biz will grow.
It’s a well-known fact that your email list is your number one marketing tool. Basically, if you aren’t growing your email list, you are throwing money away. By learning how to grow your email list, you are maximizing your business opportunity. It would cost you valuable time and thousands of dollars to try to do this on your own, so let me save you some time and mula.
With the Email List Building Course you get:
6 weeks of digital training workshops
6 challenges to help you focus and prioritize email list building
Learn the techy part of building a landing page
Learn step-by-step how to set up and manage your email list
A small community of like-minded business owners
Learn how to engage with your ideal audience to capture the sale
Price: Choose the payment plan at $600 (3 payments of $200) or pay in full at $500 and save $100.
YES TO INCREASED SUBSCRIBERS!
I’ve learned so much. I FEEL MORE CONFIDENT now that I understand the STRATEGY + THE TECH of HOW TO GROW MY LIST and YES MY SUBSCRIBERS ARE INCREASING! I was dabbling with ConvertKit before, but now I see it’s full capabilities.
Desha takes a COMPLICATED PROCESS and BREAKS IT DOWN so that it makes sense. It’s manageable.
I feel like I’VE GONE PRO!
Margaret Byrd, Installation Artist
I EARNED AN EXTRA $3K
I already had a healthy email list, but needed support, accountability, and strategy so that I could take full advantage of it. Within the first couple of months I earned nearly $3,000 IN SALES FROM NEW EMAIL CAMPAIGNS.
I've learned so many amazing tools, am sending emails with more ease / regularity, and LOVING IT instead of feeling like it's another chore or a techy headache. I can't wait to create new digital courses to provide value to my ideal clients while earning a passive income.
Definitely WORTH THE INVESTMENT!
Jessica Jean Weston, Superfresh! Organic Café
FROM ZERO TO 100
I knew I needed an email list, but I just hadn’t made it a priority. Just in the first few months, I've gone from a NONEXISTENT EMAIL LIST to getting out my 1st newsletter to over 100 NEW PEOPLE. Not only that, I’m also consistently posting on social media /growing my audience, & having a solid plan for continued growth over the next six months. Desha’s expertise has been INVALUABLE!
Summer Sterling/Interior Designer
Faq’s
How long is the course and how long will it take me to complete?
The course contains 6 modules with 6 challenges. You can go as fast as you like, but most clients report it takes about 3 months to do all the challenges.
How long do I have to access the course?
You will have lifetime access to the course.
Is there any support or live component this course?
We have a small but might community of list builders in our secret community forum made up of Email List Building Mastermind Alum and new course students. If you have a question or need accountability, this is where you’ll get it. If you have a q, tag me and I’ll help ya out.
I’m a beginner, will you show me exactly how to get started?
Yes, this program is great if you are a total beginner. There will be short videos explaining exactly how to get started.
I’m NOT a total beginner, will this course help me?
Full disclosure: I have about 4300 people on my list. If you have less, I can teach you something! Even if you have more, I can help you with new strategies such as tagging, segmenting, sequencing and automation. I’ve had people who have started with zero all the way up to 17,000 people on their list. The strategies I teach will work no matter your list size.
How much?
Choose the payment plan at $600 (3 payments of $200) or pay in full at $500 and save $100.
Making Sales From Email!
Thanks for everything today! Wanted to tell you that I DOUBLED MY EMAIL LIST just from doing the giveaway challenge! Got another shirt order this afternoon too, all thanks to my new email action list!
Morgan English, Amsonia
I Created My First Real Opt-In!
Email list building is a priority. I know when I send newsletters, I make sales. While working on through the course I created my first real opt-in, something I was dragging my feet on for years. Now I feel comfortable creating them and I’m seeing MORE OPPORTUNITIES COME MY WAY. I know as my email list grows, so will my business!
Pippin Schupbach, Artist
Are you as excited as I am?
Let’s do this!!!
BEYOND MY EXPECTATIONS!
I already had several thousand people on my list, but I joined Desha to LEARN HOW TO AUTOMATE EMAILS and DRIVE TARGETED TRAFFIC to my ONLINE COURSES so that I could further grow my PASSIVE INCOME STREAMS.
I didn’t realize I’d learn so much more than that! I’ve loved learning all the ways to interact w/ my audience especially the free offerings & challenges which have been so fun and really community building! As of right now (June 3) MY EMAIL LIST HAS GROWN BY NEARLY 700 NEW PEOPLE ALREADY! IT’S BEYOND WHAT I EXPECTED!
Faith Evans-Sills - Abstract Painter
Enroll Here
Choose the payment plan at $600 (3 payments of $200) or pay in full at $500 and save $100.