algorithm got you down?

I hear it from folks across the gram, sometimes IG is down right frustrating.

I’ve also experienced the highs and lows of the Instagram train. It took me three years to gain 1000 followers. Then I got super intentional and gained 1000-2000 followers a month for a couple of years. My following grew, and so did my income. I thought I had it all figured out. The world was mine to conquer! But then in 2018, the famous algorithm shifted and growth dramatically slowed.

Luckily, I knew a secret that many smart folks seem to be missing.

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Truth Bomb

If you are relying solely on Instagram to grow your business, you are making a big mistake. Imagine this: you spend hours each day curating beautiful photos, writing the perfect captions, doing giveaways and engaging. You are starting to grow your audience. Business is increasing. Your client base is growing. OMG you are making more money than ever before! Then, good ole’ Instagram decides to change the algorithm. All of the sudden, your ideal clients are not seeing your posts anymore.

Your income drops and all that hard work is wasted.


what happens when you put all your eggs in the IG basket?

Trust me on this one, you have spent too much time growing your business to let it fall apart because you were only relying on one marketing tool that you don’t even have control over.

I’m going to flat out say it…

If you are not converting your fans to your email list, you are taking a huge risk on your business.


The Struggle is Real

There’s so much to do. You are just one person. You'd rather spend your time creating products or helping your clients. You’d love to outsource this, but you are the CEO of your biz and know it’s something you need to understand. You know you need to gain visibility and CONVERT those followers to your email list, but HOW?

You struggle with…

  • The techy part of building an email list, like exactly HOW to do it.

  • Creating the opt-in.

  • You have an opt- in but no one is signing up to your list, what to do now?

  • You set up an email list, but haven’t written in months. When it comes to writing your newsletter, you are stumped.

  • You don’t have a social media following to begin with, how in the world do you grow your list with little to no followers?


Help is on the way

Hi, I’m Desha. I’m a multi-passionate entrepreneur who LOVES travel, decor and talking BUSINESS. I’ve written a couple of books, worked with hundreds of women, and cracked the code on making that elusive six figure business doing work I love. You should know there’s nothing I fear more than a 9-5 lifeSTYLE so you better believe that I’m ready and willing to do what it takes to maintain the FREEDOM of working virtually, from any corner of the earth.

They say you teach what you need to learn.

I’m no rookie when it comes to growing an email list, but I know I can do better.

That’s why I’m opening the doors to a brand new mastermind.

It’s a way for me to teach ALL I know about how I’ve built my email list and how you can too.

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Who is this for ?







How it works

This is a three month mastermind with six sessions. We will meet over Zoom every two weeks over three months. This session is full. The next one starts January 2020. You will be given access to the training course which contains six online modules. Within each module there will be a video lesson and a challenge. Each challenge is designed to help you actually take action towards growing your email list.

During our video meetings, I’ll go over the challenge, answer your q’s, and give you a chance to report on your progress. There will be a discussion thread in our community forum so that we can support each other with the important task of email list building.


What is a Mastermind?

A mastermind is simply a group of people who are all working on the same thing. In this mastermind we will be super focused on one thing and one thing only: GROWING YOUR EMAIL LIST.


The Email List Building Mastermind is FULL

Don’t worry, the next session starts January 2020. In the meantime, get on the waitlist and watch this free training on how to start building your email list now!



Desha is motivating, kickass, no nonsense get 'er done attitude while being full of heart and soul. She has the knowledge to help you grow your email list and all the behind the scenes TECH SECRETS that were mysterious to me before! My list grew by leaps and bounds. In fact, I EXCEEDED MY GOAL! By the end of class she felt like my SECRET WEAPON and BIZ BESTIE!

Mati Rose, Artist / Author / Retreat Leader



I knew a fair amount about list building before joining Desha's Mastermind, but I needed STRATEGY, DEADLINES and a swift KICK IN THE BUTT! I got it! I'm not even finished with the mastermind, and I've already QUADRUPLED MY EMAIL LIST.

Lisa DiAntonio, Green Park Studios



Not only was this mastermind immensely valuable in terms of meeting the MOST AWESOME LADY BOSSES IN THE WORLD but it also HELPED ME EFFICIENTLY BUILD MY EMAIL LIST. The live-calls were awesome as well as the wonderfully well-structured modules. Desha provides focused help to the group and individually. This Mastermind is not comparable to any course out there. I learned from an expert and then was encouraged to APPLY THAT KNOWLEDGE so I could get the results I wanted.

Verena Fay, Artist and Sacred Biz Mentor



I knew the basics of growing an email list before the mastermind, but I really wanted to learn strategies that would ACTIVELY grow my list. In the first three months of implementing Desha’s strategies, I MORE THAN DOUBLED MY LIST. I’m excited to have a ROBUST email marketing plan that I can duplicate. This program is NEXT LEVEL.

Jessica Hitchcock, Artist



This mastermind has been awesome. I’ve learned so much. I FEEL MORE CONFIDENT now that I understand the STRATEGY + THE TECH of HOW TO GROW MY LIST and YES MY SUBSCRIBERS ARE INCREASING! I was dabbling with ConvertKit before, but now I see it’s full capabilities.

Desha takes a COMPLICATED PROCESS and BREAKS IT DOWN so that it makes sense. It’s manageable.

I feel like I’VE GONE PRO!

Margaret Byrd, Installation Artist



I knew I needed an email list, but I just hadn’t made it a priority. Just in the first few months of the mastermind, I've gone from a NONEXISTENT EMAIL LIST to getting out my 1st newsletter to over 100 NEW PEOPLE. Not only that, I’m also consistently posting on social media /growing my audience, & having a solid plan for continued growth over the next six months. Desha’s expertise has been INVALUABLE!

Summer Sterling/Interior Designer

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Making Sales From Email!

Thanks for everything today! Wanted to tell you that I DOUBLED MY EMAIL LIST just from doing the giveaway challenge! Got another shirt order this afternoon too, all thanks to my new email action list!

Morgan English, Amsonia

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I Created My First Real Opt-In!

I joined the MM because email list building is a priority. I know when I send newsletters, I make sales. During the MM I created my first real opt-in, something I was dragging my feet on for years. Now I feel comfortable creating them and I’m seeing MORE OPPORTUNITIES COME MY WAY. I know as my email list grows, so will my business!

Pippin Schupbach, Artist



I already had several thousand people on my list, but I joined Desha's MM to LEARN HOW TO AUTOMATE EMAILS and DRIVE TARGETED TRAFFIC to my ONLINE COURSES so that I could further grow my PASSIVE INCOME STREAMS.

I didn’t realize I’d learn so much more than that! I’ve loved learning all the ways to interact w/ my audience especially the free offerings & challenges which have been so fun and really community building! As of right now (June 3) MY EMAIL LIST HAS GROWN BY NEARLY 700 NEW PEOPLE and the MM is not even over yet! This MM is amazing & BEYOND WHAT I EXPECTED!

Faith Evans-Sills - Abstract Painter


The Email List Building Mastermind is FULL

Don’t worry, the next session starts January 2020. In the meantime, get on the waitlist and watch this free training on how to start building your email list now!