The VIP LUX Sweet Spot Style Retreat in San Miguel de Allende, Mexico

The #1 Travel Destination in the World, as Voted by Condé Nast Traveler

March 10-March 16, 2019

Get on the waiting list here for 2019 or enroll directly below.  


Pumped to go on retreat but not sure which one? This retreat is designed specifically for multi-passionate lady bosses. We will look at advance techniques for you to grow your audience and your profit. Walk away with clear inspired action steps + a six month plan.  

Two Amazing Guest Teachers!!

Joanna Hawley of Jojotastic
Joanna Hawley is a Seattle-based blogger, stylist, digital influencer, wiener dog lover, and tiny-home hype girl. Joanna has mastered the art of pinning with over 4 MILLION Pinterest followers. With a degree in Industrial Design and experience as a product designer and trend scout for companies like Nordstrom and Anthropologie, Joanna is now partnering with brands as an influencer. On retreat she will be teaching a workshop on How to Grow Your Brand on Pinterest + How to Make a Career Out of Working with Brands. AND as an extra special bonus she has offered to do One-to-One Pinterest Strategy Hours with each retreat guest. This is your golden ticket to get her expert eyes on your Pinterest game. Learn more about Joanna here.

Erica Reitman
Erica Reitman, otherwise known as the Design Ninja, will be teaching a morning workshop entitled Cultivate Your Brand Message & Grow Your Audience. Erica uses the power of Insta Stories to attract her ideal clients. In this two-hour workshop you'll learn how to use the power of social media to get your message across, attract your ideal clients and grow your business.  Erica is an interior designer and writer for HGTV & the Travel Channel and has been featured on Domaine, Elle Decor, House Beautiful, Domino and Time Out NY to name a few.  Follow her on IG at @ericareitman.

Retreat Focus

  • How to grow your brand on Pinterest with expert Joanna Hawley

  • How to make a career out of working with brands

  • How to cultivate your band message + grow your audience with Erica Reitman

  • Learn from Desha about how to she works with brands and airbnb's to stay in gorgeous places around the globe. Learn from Joanna about how she utilizes her following to work with corporate brands. 


  • Get a 1-1 Custom Pinterest Power Hour with Joanna Hawley on how you can implement a Pinterest strategy to grow your brand

  • Get swipe copy that we've used to pitch brands and airbnb's

  • Learn proven negotiating strategies that have helped us seal the deal

  • Gain brand clarity so you can move forward and attract your ideal clients and brands


This retreat exceeded all of our expectations which were huge considering that last year was perfect! Desha, you are a brilliant facilitator because you feel into the needs of the group in a masterful way. Going with the flow makes it work. We would definitely recommend this retreat to our biz buddies because we are leaving feeling revitalized, energized, clear, and totally inspired to take action. We are feeling the charge!

Sara Whiteford + Mary Barber, Cookbook authors + Recipe Developers + Food Stylists

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Itinerary Sketch

Day 1: Arrival in San Miguel + Evening Reception With Rooftop View

You’ll be met by your shuttle driver at Queretaro (QRO) or Leon/Guanajuato (BJX) Airport and taken to your private home in the heart of San Miguel de Allende where you will relax in splendor for the next six nights. This evening you’ll enjoy a Sweet Spot Style welcome fiesta dinner and of course, margaritas!  We will begin to get to know one another and start to ask for clarity around our most potent life desires. This evening, you’ll tuck into your cozy beds for a restful first night.

Day 2: Walking Tour of San Miguel + Lunch at La Lavanda

8:30-9:00am: Rooftop morning meditation
9:00am: Breakfast
10:00am: This morning you’ll enjoy a walking tour of San Miguel to learn about this beautiful city’s history + architecture.
1:00pm: After the tour we’ll meet for lunch at the lovely restaurant, La Lavanda, with it’s shabby chic decor and fabulous menu, it is THE place for ladies to lunch.
3:00pm: After lunch we’ll have our first Sweet Spot Style Session. In this session, we’ll continue to get clear on your inner heart’s desires, address what has been (or could) hold you back, and begin writing a clear intention to guide you and keep you on track, even on the bad days. Evening at leisure for exploring the town on your own, or continue to map out your intentions + action plans. I recommend doing it while munching on street tacos (some of the best tacos in the world!).

Day 3: Pinterest workshop + One to one Consults

9:00am: Breakfast
10:00am-12:00pm: This morning Joanna Hawley of Jojotastic will teach a workshop on how to grow your brand on Pinterest + how to make a career out of working with brands.
Afternoon: This afternoon is left unstructured so that you can schedule one-on-one consults with Joanna on how to grow your brand on Pinterest.
6:00pm: Tonight we’ll have a lovely dinner together and continue sharing the final draft of our intentions.

Day 4:  Sweet Spot Style Sessions at the Thermal Hot Springs, La Gruta

8:30-9:00am: Rooftop morning meditation
9:00am: Breakfast
9:30am: Breakfast followed by a morning Sweet Spot Style Session at San Miguel’s most famous thermal springs, La Gruta. Today, we will come together as a group to share resources and map out an action plan for the next six months- one year. This will take place in the deliciously warm and wonderful La Gruta Hot Springs, one of the many thermal baths around San Miguel. These refreshing bathing spots are filled with hot water from natural, underground springs.  You access the inner cave through a long, heated passageway to the inner sanctum where the warm waters will soothe and rejuvenate you. It’s the perfect spot for our releasing ritual, giving time and space to let go of anything that has been holding you back.
3:30pm: Return to San Miguel for dinner on your own and time to relax, explore or work on your Sweet Spot action plans.

Day 5: Brand message workshop with erica reitman

9:00am: Breakfast
10:00am – 12:00am: Today we will have a bonus workshop with design guru and social media expert, Erica Reitman. Learn how to cultivate your brand message to attract your ideal clients.

The afternoon is free for you to explore the beautiful city or keep working on your 6 month plan.

Day 6: Full Day at Leisure +  Dinner at The Restaurant

The full day is at your leisure for exploring this marvelous town, take a hot air balloon ride, visit neighboring Guanajuato, get a hot stone massage or perhaps take a private cooking class with my friend Kris at La Cocina Cooking School. For those who might like to go to a local market, a must is a stroll through the Mercado Ignacio Ramirez with fresh-from-the-farm produce, eggs, and cheese, plus tortilla presses, juicers, and plaid handbags of all sizes.

As you continue walking downhill through the market you’ll reach the Mercado de Artesanias, a collection of stands displaying woven rugs, tin mirrors, hand-woven shawls, embroidered linens, hand-painted pottery and the latest folk-art trends. The market continues outside to tiny shops showcasing their wares by the front door. Look for the shop with oilcloth bags as you exit the market at Calle Loreto.  I can also give you a list of my favorite boutiques if you’d like to shop at some of San Miguel’s best jewelry, home décor, and fashion spots.

7:00pm: Tonight you’ll get a chance to don a pretty dress and enjoy a farewell dinner at one of my fav resturants.  We’ll toast to our success as we share our most intimate desires along with action plans to take us from ideal to reality.

Day 7: Departure Day

8:30-10:30am: Breakfast included. Transfers arranged for your return trip to the airport.

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Time away in a beautiful location was super re-charging... great sleep + great food = calmer and more clear headed me. The inspiration, collaborations, connection is truly what makes this an empowering event.  I am leaving with full of love, clarity, confidence, and amazing new friends. What can be better?!

Evelina Hovich, M.Sc., CNP, R.BIE Certified Holistic Nutritionist


VIP LUX Retreat Includes:

  • 6 nights accommodation at a beautiful private home in San Miguel. Everyone gets their own private bedroom with king size bed (there is one room with twin beds and sharing is optional).

  • Limited to 5-7 ladies

  • Delicious fresh breakfast (daily) at the casa

  • Welcome reception dinner

  • Lunch at chic La Lavanda including one drink, alcoholic or non

  • Farewell dinner at a local gourmet favorite with one drink, alcoholic or non

  • Guided walking tour of San Miguel

  • Entrance fee + transportation to and from the thermal hot springs

  • Round trip transportation from Leon or Queretaro

  • Workshops with Joanna Hawley + Erica Reitman

Bonuses for the VIP LUX Retreat

  • Get a 1-1 Custom Pinterest Power Hour with Joanna Hawley on how you can implement a Pinterest strategy to grow your brand

  • Get swipe copy that we've used to pitch brands and airbnb's

  • Learn proven negotiating strategies that have helped us seal the deal

  • Gain brand clarity so you can move forward and attract your ideal clients and brands

Investment for the VIP Lux Retreat is $4000 (scroll to the bottom to register and learn how to SAVE!).


My personal 1-1 session with Desha was incredible. I felt really connected, like we speak the same language around the bigger possibilities and future projects. Desha’s work & life experience is really valuable. She inspired me to think about my dream and help me make connections to move forward. Another thing I enjoyed on retreat was the overall energy of the group and the diversity of landscapes from which we worked on our Sweet Spot. Overall, I left the retreat inspired and ready to take action towards creating my creative dream work here in San Miguel de Allende.

Montserrat Cardona, Freelance Writer


Register Here

Three ways to save!

1. THRIVE students get $500 off!

2. Refer a friend and you BOTH get $500 off!

2. Book a twin room and share with your biz buddy and receive $500 off (space limited, there’s only one twin room! The rest are King rooms)

Please email me if you have any questions about retreat desha@sweetspotstyle.com or book a time to chat here.