Out of Alignment

Who you are:

You are an idealist at heart and that is beautiful. You’re drawn towards the creative and don’t want to feel like you are bothering someone or overcharging.

On the other hand, you crave financial and time freedom.

But that dream feels very far away. You can’t see how you will ever make the money you need with your current biz. 

In your secret dream of dreams you’d like to grow your gorgeous biz into a mini empire (so you aren’t just making enough to get by). But you’re worried your current biz can’t take you there.

That’s because your current biz model isn’t in alignment with your lifeSTYLE desires.  

Here are some examples of people suffering from a mis-aligned biz. Does this sound like you? 

• You value freedom and international travel but have a small brick-and-mortar store that would sink without a strong support system (and right now that support is YOU).

• You are a creative who is hand-making items and selling them at a low cost. You have a small audience and that means you are just breaking even.

• You are a content creator with a low-cost membership and a small audience who gives your all but barely scrapes by. 

None of these scenarios aligns with the lifeSTYLE freedom you desire. But with a realignment of your goals and biz model, here’s what it has the potential to look like… 

HOLD UP!  Does this sound like you? If you’re like noooo way Desha, then HOP OVER  and check out the other results. These quiz things aren’t an exact science, so forgive me if you’ve landed in the wrong orbit. Check out the other results right here. 

Ready to get ALIGNED?

This is who you have the potential to be + 3 steps to help you get there.

Who you aspire to be: 

Look at you! 

You have a business that’s in alignment with your lifeSTYLE desires! Your biz actually makes MORE money than you ever could have imagined, without sacrificing your values. In fact, you’re shocked that you are actually working less, making more and have more time to dabble in your other interests. 

You’re clear on your profit goals and you found the biz model to help you reach them.

Now that you’ve finally found what works, you can reach more people with your heart-centered biz AND celebrate the lifeSTYLE you’ve always wanted. Cheers to you girl!

Let’s break it down into the practical…

Step 1: Be honest about your lifeSTYLE desires

Have you ever truly let yourself imagine what you’d like your life to look like? When seeking clarity or making career decisions, you’ve probably been asked to think about what you’d like to do, what would be fun or what you’re skilled at?

In my humble opinion, these are the wrong Qs to ask. 

The first question should be, what would you like your lifeSTYLE to look like?

• Do you want endless financial possibilities? 

• Do you want flexibility so you can work the hours that suit you and your needs?

• How do you want to FEEL in your work? Do you want to feel creative? Or that your work is meaningful?

Write out your lifeSTYLE Intention and then explore different biz models to determine which one matches your vision. 

For example, I highly value time and financial freedom so I’ve chosen a biz model (a virtual one) that aligns with these desires. I also love international travel to beautiful places so I lead lux retreats once or twice a year. Working as a small biz coach has unlimited income potential and is location-independent. Leading retreats helps satisfy my love of sharing beautiful places with like-minded women. Win-win!

Step 2: Choose a biz model that aligns with your lifeSTYLE desires

When picking your business model, it’s important to think about your values, personality and work style.

• Do you like to work 1-1? Do you like small groups? Are you a massive content creator—maybe a membership model is right for you.

• Do you love international travel and flexibility? If so, you probably don’t want a brick-and-mortar unless you plan on being an absentee owner or a partial absentee owner. 

• How important it is that your biz model is scalable because some models help you scale, some don’t. See the list of biz models and their scalability factor below. 

Another factor to a successful business model is audience size. For example, to have a successful membership at a lower cost you need to have a big audience. Whereas you don’t need a big audience to obtain a 1-1 client. You can get one through a referral or through direct marketing without having to have a giant email list or social media following.

Common biz models & their leverage / scalability range:

•  1-1: You trade dollars for hours. Your hours / expertise are the most valuable, so this rate should be your highest/ VIP option. (least leverage, but doesn’t require a large audience)

• Mastermind or small group program: You trade dollars for hours but on a larger scale than 1-1. (more leverage than 1-1)

• Digital course: You create it once and sell it again and again. (lots of leverage, very scalable, need an audience) 

• Membership: You create many things and sell them again and again. (lots of leverage, very scalable, need an audience) 

• Live event, retreat or conference:  You trade dollars for time. (some leverage but generally not super scalable)

• Books: You create it once and sell it again and again. (lots of leverage, very scalable, need a large audience) 

• Hybrid: Combining a digital experience (something you can leverage) with either a group or 1-1 component. (some leverage) 

Step 3: Assess what you need to do to shift your biz model

Chances are you have a pretty good idea of what biz model would work best for you, but there are some missing pieces. 

Let’s say that you are an artist selling original art. You love it, but as much as you paint and sell you can’t reach your income goals without charging thousands of dollars. Ok, well that is an option. You could charge thousands of dollars, but the missing piece is connecting with the audience who would love to purchase your art at that price.

Or perhaps you’re an artist who loves teaching. You’d like to create and sell a monthly membership at low cost, but in order to do that you need a much bigger audience. The next step for you is to learn how to grow your audience. Who can help you with that? Maybe a you could learn though a course. Or you maybe hire a social media or email list building expert to guide you?

Let’s bring it back to you.

1. What is missing for you to shift into your new biz model?

2. Who (or what) could help you with this missing piece?

To sum up, it’s time to align your biz model to your lifeSTYLE desires. If you get the FEELING you’re after, there’s no way to go wrong! Follow the action steps below designed to help you on your way.

Resources

1. LifeSTYLE Intention Guide: This guide will help you create your lifeSTYLE Intention based on your personal values and deepest goals.

2. Pricing Guide: Learn more about how to price your products and services from entrepreneurial pro Jenna Kutcher.

3. The Desire Map: A Guide to Creating Goals with Soul: Shift from chasing goals and start chasing your feelings.

4. If one of your priorities for your new biz model is building your email audience, check out my List From Scratch Course, which will help grow your list through attraction- style marketing. I know you’ll love it. 

5. When you’re out of alignment, it’s time to reflect on your values and make sure your biz model will get you to where you want to be. There are many choices, so if you need to talk it out with someone who has a solid understanding of biz models, book a call with me and let’s get you in alignment.

6. 7 Steps to Get Into Your Sweet Spot Biz + Life. These 7 steps will take you from brain fog to focused and ready to take inspired action so you can create the biz + live you crave.